If you have not used the product personally, use other people s results and leverage them to your point. you can find these in newspapers, blogs, etc. You can also ask people for feedback or user experience. Ask on Twitter, Yahoo Answers, Askville, MyLot.com and other sites. Do not forget to quote your sources. Site and blog owners who create these preselling pages would know how to leverage them to their advantage. They know that these pages can create or even boost other income sources as well. All this is due to the preselling page s ability to bring in traffic via search engines. Because these pages focused on particular products or services, and are keyword intense, they get ranked very well. Needless to say, conversion is an important factor of any customer acquisition system, which is effective in making Websites find, acquire and engage potential clients and customers. Through Website traffic, products and services could be promoted, presold and actually be sold. Videos and conversion rates Technically, a conversion rate of 0.5% and lower is very common among current online sites. Well, the service is just one of those new and fast popularizing Internet sites that offer services to online users. Like all the other new Web sites, there are many new and exciting features of Squidoo that make it outstanding compared to other Web sites. For one, Squidoo is a unique concept. Judging from the name itself, this online service is truly arousing curiosities. Big statements and promises are fit for a merchant s page, not on a relationship-building, preselling page. If you are writing web content for personal care products, you do not shout in the headlines (in matching big bold types): AMAZING HERBAL DISCOVERY STOPS SNORING QUICK! You might tell some short funny anecdotes about your family of snorers, or something, and ease up to the day you chanced on this anti-snoring herbal concoction. Effective Preselling through Increasing Website Conversion If your Website is primarily aimed at preselling products and services, you should aim to get a higher conversion rate. Internet marketers should know first and foremost the principles and strategies in attaining good conversion. Conversion rate is the ratio of actual sales against the overall number of Website visitors within a specific period.