A defensive approach would be one where you would put up a page that begs the reader to buy from you, whichever way it is couched in sales jargon and all that. Fact to consider: Benefits, features, testimonials are all good to have on a sales page. It is always a mortal sin to spread them on a first contact page when you are hardly known yet by your readers. When you establish that connection with your online readers, you are attaining the power and capability to presell. If you manage to make readers feel and think that you are a reliable friend instead of a greedy entrepreneur who desperately needs money, then you are ready for preselling. As a friend of your online readers, you could provide information, tips, and recommendations that they would find credible, useful, and helpful. Requirement One requirement for these stories is that they should be personalized and filled with some emotions. (They cannot sound like scientific reports to lull anybody to sleep.) The reason for the requirement is for the site to relate to its visitors. Some of today s preselling sites have added the innovation of supplying free information related to its merchandise. Emotions Most sites have the common mistake of presenting boring specifications and data in describing their product. Compelling descriptions, colorful imagery these are just some tools in making your copy come alive. Make separate mini-sales letters to each of your product and describe its benefits. You may post controversial and interesting comments so other readers can take notice and eventually be curious about you. This way, other readers will be intrigued and will start checking you out through your Website. You may have direct links from the blog to your site. Participate in social directories. People always log on to the Internet for many purposes. People search information and entertainment through it. That is why almost all businesses are ramping up their presence in the online media. If you have an online business or if you are aiming to presell products and services through your own Website, it would be advisable to make the site as organized and as informative as possible.