Put the best offers that customers will surely not be able to easily refuse. Free shipping on specific orders is usually the best offer there could be. Highlight the offer so online readers will be persuaded. Promote your site and company s best features like reliable customer service, assured product quality and reasonable prices. The Internet has made preselling more effective. Many people aim to make money online. Blogs are popular as a means of gaining decent visitor volume, which is necessary to attract advertisers (leading to ad income). Many Websites are specifically developed, made and posted to directly presell and sell products and services. With people trying hard to ensure the highest ranking possible, the tendency is to pepper the site with keywords that the whole content sounds like a robot with no personality, except being mechanical and repetitive. Affiliate recommendations You may sprinkle some affiliate recommendations on your content, but be careful not to go overboard. ) Benefits Most affiliate sales pages are well-written, all designed to help get the sale. However, they sometimes turn their content into a hard-sell. One effective approach is to talk about the product s features. Afterwards, you can hammer in how the visitors can benefit directly. People may be interested in features, but they make a decision to buy based on benefits. That is why almost all companies are in some way launching their respective article marketing initiatives. If you are aiming to make article marketing part of your business tool, it would be helpful if you would be able to write good article marketing copies that would really facilitate better and more effective business and sales promotions. It is always a mortal sin to spread them on a first contact page when you are hardly known yet by your readers. Effective preselling One of the first considerations of effective preselling is NO SELLING. Your page should have no ad words, no expensive advertising campaigns, no SEO tricks. What it should contain, however, is good, honest content related or pertaining to whatever is your area of competence.