But when people without any vested interest in your success sing your praises, the magic begins. Be an avid collector of testimonials simply because they are so powerful. Sprinkle them all over your site, but never in one grouping. These testimonials do not have to be from customers alone. Get some from industry experts, well-known personalities and other celebrities (only from those who can give them out for free). The title is also made very catchy and interesting enough to catch the attention of the readers. Of course, the body of the article marketing copy is where the content is detailed and discussed in full extent. Within the content or text should be found the product details as well as the information about the company or business that is making and distributing the product. Well, the service is just one of those new and fast popularizing Internet sites that offer services to online users. Like all the other new Web sites, there are many new and exciting features of Squidoo that make it outstanding compared to other Web sites. For one, Squidoo is a unique concept. Judging from the name itself, this online service is truly arousing curiosities. They just search for information they need or facts that could help not just their selves but also their relatives or friends. However, if they find something worth buying as they read information, they could be made to purchase. That is what preselling is all about. You would condition the minds of online consumers to buy your products and ideas. Presenting honest information (meaning the good and the not-so-good qualities of a product or products) can boost the site s credibility. With credibility comes trust from the visitors. Also, rather than giving links in forums, emails and chat rooms (which is dangerously close to spamming), it is better to sign posts with links to the preselling page instead. For example, if your site had 5,000 unique visitors in a month and 125 of those guests purchased the products you presell, the conversion rate could be computed by getting the percentage. In this case, the conversion rate is 2.5%, which is healthy and ideal based on current online marketing standards.