Presenting honest information (meaning the good and the not-so-good qualities of a product or products) can boost the site s credibility. With credibility comes trust from the visitors. Also, rather than giving links in forums, emails and chat rooms (which is dangerously close to spamming), it is better to sign posts with links to the preselling page instead. ) The reason for the requirement is for the site to relate to its visitors. Some of today s preselling sites have added the innovation of supplying free information related to its merchandise. This, again, is a very tangible and generous help from the site. Soft sell Some preselling sites have their informative content structured in such a way that gently steers the visitors toward making a purchase at their sales site. And because of the online medium, the popularity of preselling techniques has risen further. E-commerce is a new marketing concept that is very much characterized by the current times. In these times when almost every business transaction could be transacted and facilitated online, consumers are very much utilizing and taking advantage of the convenience of such business activities. Impressions are also important and you would not be able to create a lasting and effective one if you would not be able to look closely and know your target consumers. 2. To sound more effective in sincere when writing any marketing or preselling copy, it would be an effective strategy if you would strategically and skillfully convey a story that your readers could easily relate to. If they think you are an expert on something that interests them, they shall be more open to you and your suggestions. If that happens, you already have basically done your pre-selling. Recommendations This is the time you can recommend them your products or services (or those you are an affiliate of). If you are aiming to make article marketing part of your business tool, it would be helpful if you would be able to write good article marketing copies that would really facilitate better and more effective business and sales promotions. Article writing is different in other forms of writing in the sense that article marketing copies have definite and immediate purposes that can easily and immediately be gauged through looking at sales and revenues.