Share your problems if you have to, and talk how you got out, what you did that helped, and probably some helping products, too whatever. Since you are talking , you are essentially presenting yourself as you are, your unique persona, and your individuality. No unbelievable statements Never begin with unbelievable statements. It is now practical for any business or marketer to reach consumers internationally without spending much more investments. Websites of businesses could be mirrored in a number of languages to be able to address issues that are specific to countries and cultures. Such sites could also be promoted inexpensively worldwide through email newsletters and links to other Web pages. Awareness and sales A 2006 study conducted by online ad server DoubleClick found that advertising online using videos is becoming a popular medium of choice in driving consumers awareness and eventually, actual sales. The number of companies and businesses taking advantages of online video advertising has grown strongly through the years. You can also experiment how you deliver your message. One copy could have you doing the storytelling approach, another focuses on the facts, and still others harping on the advantages, etc. Test both methods by splitting your leads into two lists to test reaction to each system. These are just some of the tested preselling techniques which you can use in your affiliate marketing. Building relationships Preselling content needs to build relationships. As one expert says, In the real world, business people build relationships with the customer. Preselling is the online version of relationship-building. Through the words you wrote on the content of your site, you are building relationship with your visitors. Visitor s needs Contrary to what comes to mind right away when questioned, most people do not look for products or services on the Internet. They look for information. They may need information on managing their time, not a time management software. They might need information on how to file a divorce, not a divorce attorney.