However, in an online relationship today, that history of prior contact with prospects is not essential anymore in effective preselling. Your visitors will be your friends after interacting with them in your blog or email newsletter. Expertise One can do pre-selling just as well when you have a reputation as an expert in a specific field. In your visitor s shoes Putting yourself in your visitor s shoes will make you an impartial critic to your own site. Is your site difficult to navigate? Do all the links work? Are there enough useful and suitable content to make your visitor happy? If your site passes all tests, it is now ready to recommend advertisers to its visitors. It has a heading or a title, which is designed and written to appropriately convey the basic idea of the content. The title is also made very catchy and interesting enough to catch the attention of the readers. Of course, the body of the article marketing copy is where the content is detailed and discussed in full extent. Participate in social directories. Many online users rely heavily on directories. Face it. The Internet contains millions of different Websites. Thus, many people check out directories when finding for specific information, products and services. You can take advantage of the available and existing social directories. You would definitely not like to write an online preselling article in a normal and fashionable business manner if the intended readers are kids. Likewise, business readers would not take seriously reading materials that are intended for kids. That is the importance of knowing the consumers first. By doing so, you are able to know them and in the process determine what attack and style you should adopt to get to them. As a lensmaster (an article contributor as referred to in Squidoo's own lingo), you have the freedom and authority to write outputs the way you want the pieces to be written, You could be opinionated or be amusing in the treatment of your article's content. Surely, people, one way or another, would read your articles and at the same time get to know more about your company and the products and services you offer to prospective clients.