People search information and entertainment through it. That is why almost all businesses are ramping up their presence in the online media. If you have an online business or if you are aiming to presell products and services through your own Website, it would be advisable to make the site as organized and as informative as possible. To sound more effective in sincere when writing any marketing or preselling copy, it would be an effective strategy if you would strategically and skillfully convey a story that your readers could easily relate to. This is not actually a must, but this strategy is highly recommended if you really aim to make your article marketing copy really impressive and effective. Questions and answers Taking the perspective of your customers, ask yourself the following questions: Do I understand what this product is? What is the main purpose of this product? Is this merchant someone I can trust? The answer to these questions should be incorporated in the pre-selling process. You may not please everyone but you are able to write the copy the way you want it sold. Doing so will not only gain their attention, you will also gain their trust. The trust comes in when they understand that you know what you are talking about, and that you answer their questions (giving them knowledge). In turn, because of the trust, your later recommendations are highly-regarded and well-taken. Sincerity One of the complaints in using contents from search engines is the simple fact that most web sites are peddling fakes. So many pages of content from commercial software are garbage in so many ways. Honest and real web content can take time to write, but the rewards are more than worth it. People would know they are real, honest, funny, and personal. Interesting, colorful and attention-catching videos could help capture interest of online readers. Your site could be able to show the readers what you intend to show them. Including videos into your site could definitely help develop and build a very strong emotional and behavioral connection with readers, consumers and potential business clients.