How Preselling Strategies Work Preselling, as defined by affiliate marketing experts, is simply the art of conditioning potential customers and making them more likely to buy [your] products or services. All presell techniques has one goal to get your prospects into a particular frame of mind where they will feel not only comfortable about making a purchase but also has the desire to do so. Floating videos Floating advertisements appear usually when you first go to Web pages of several sites. They are called floating ads because they create an optical illusion as if they are flying or floating over the screen. They cover most of the Webpage for about 5 seconds to 30 seconds, enough time for you to take notice and read the content of such ads. If you are into Internet marketing, you could write any article to promote or convince people to check out and buy your merchandise and services. You could directly write about your brand or products or conceal them within general subjects that would surely and readily arouse the interest of online users. People are already jaded with sites that have the same old information, E-zines that republish articles, websites that redo what's already been done. What catches attention (loyalty and profits) are those sites that have their own voices, with fresh ideas, and original. People look for information. Again, anyone can do it. Online Preselling of the Modern Times In these days when there are so many products and giant companies that are fighting head on to secure a niche in the marketplace, businesses should strive really hard to be able to make a difference. That way, they could catch attention and persuade consumers to patronize their products and services. The Mechanics Of Preselling There are no formal statistics available yet, but most people engaged in online selling business knew that more than 90% of all websites fail. They all fail because they forgot one important ingredient in selling and that is, preselling. Stranger When visitors arrive at your site, it is like a complete stranger to them.