In the later years, such form of preselling evolved and marketers were asked to pay fees for the ad placement. Nowadays, the scope of such a strategy has truly widened with the emergence and continuing popularity of the Internet. Now, in the Internet, there are still many specific venues where the preselling outputs could be posted to effectively reach more audience. There are many ways on how borderless videos consistently increase online customer action, which is the basic intention of preselling. First, there is positive response or feedback from such users. Then, there would logical increase in the number of page views and click-throughs. Ultimately, most floating videos lead to higher conversion and greater online sales. This is not surprising as it is just logical that no other strategy could be as powerful as inclusion of videos in conveying interesting visuals, more information and persuasive techniques to Internet users and readers. A 2007 online study conducted by Pew Internet & American Life Project found that majority of adult Internet users are into watching online videos. Product focus There are two important factors to remember to effectively pre-sell to your visitors. The first is to carefully craft your site to the theme of your advertiser s product or services. If you are an affiliate for an army of health product advertisers, your site needs to focus on health and fitness, proper diet, exercise and other health-associated themes. Conversion also covers success when a site persuades readers to download recommended information and fill out forms. Such results are the desired and targeted outcome of any online preselling strategy. Needless to say, conversion is an important factor of any customer acquisition system, which is effective in making Websites find, acquire and engage potential clients and customers. The most wonderful thing about online preselling is that the mindsets of consumers are appropriately opened. Thus, they are conditioned to like and eventually buy products and services you talk about. Telling them directly to buy such products is not effective and persuasive anymore. Many studies have found that doing so is like a desperate move to make online sales.