Visitor s wants If your visitors are on a site that is about time management, it could be they are interested in managing their time. If they visit divorce sites, they might be thinking of a divorce, or know someone who is. Give your visitors what they want. Warm them up first. This is done by giving them what they need before asking anything. If you want to make your own Website very effective in converting readers, you need to target a 2% conversion rate. However, with effective and really working conversion strategies, which should be integrated with an Internet marketing plan, the rate could be boosted to as high as 5%. Different strategies could be used to bolster online conversion. In essence, an article marketing copy is made up of the usual elements and components of an ordinary article. It has a heading or a title, which is designed and written to appropriately convey the basic idea of the content. The title is also made very catchy and interesting enough to catch the attention of the readers. Start your preselling by describing the merchant, giving your evaluation, pointing out the strengths and weaknesses of the merchant. Questions and answers Taking the perspective of your customers, ask yourself the following questions: Do I understand what this product is? What is the main purpose of this product? You should succeed to make them think and feel as if your site is the right venue where they could get all the information they need. You need to establish yourself as an authority in the subject. When you establish that connection with your online readers, you are attaining the power and capability to presell. Preselling has many great things going for it. For one, aside from dramatically increasing your conversion rate, it adds content and community on your site or blog. Instead of driving traffic straight to your merchant s site through your affiliate links, preselling directs that traffic to your own site first.