For example, if your site had 5,000 unique visitors in a month and 125 of those guests purchased the products you presell, the conversion rate could be computed by getting the percentage. In this case, the conversion rate is 2.5%, which is healthy and ideal based on current online marketing standards. The resource box is meant to persuade readers to click through links and continue reading the article. You may have direct links to your site in strategic points of the article. Invest in pay per click advertising. If you are preselling products through your Website, you may post banners and ads. Your site could redirect readers to other Websites that directly sell products. There were very many gifted entrepreneurs who did not succeed at all in pre-selling. The reason? They were in the wrong market. No matter how skillful are you at preselling, you will never succeed because you are barking at the wrong tree, so to speak. Start your preselling by describing the merchant, giving your evaluation, pointing out the strengths and weaknesses of the merchant. Once there, your visitors should then be ready to purchase whatever it was they were seeking in your site in the first place. Bridge This would mean you will need to create an enticing and functional bridge between your content and the sales page (if you are also the vendor). Previous marketers made the costly mistake of assuming that their targeted traffic will simply follow the bread crumbs. As a lensmaster (an article contributor as referred to in Squidoo's own lingo), you have the freedom and authority to write outputs the way you want the pieces to be written, You could be opinionated or be amusing in the treatment of your article's content. Surely, people, one way or another, would read your articles and at the same time get to know more about your company and the products and services you offer to prospective clients. Also, rather than giving links in forums, emails and chat rooms (which is dangerously close to spamming), it is better to sign posts with links to the preselling page instead. Easy does it Creating preselling pages for particular products and services on a site or a blog is not that difficult. Simply create a page or maybe a blog article that includes a pitch.