Here you can talk about your awards and achievements without sounding like a windbag. Case studies The stories here are special because they are testimonials with a twist problems found and solved. The key to the writing is the explanation of the problem, presentation of the solution that solved the problem and finally, the description of the positive results. Say, for instance, a gamer is looking into two game consoles, and cannot make up his mind which of the two he wants. Give him a review where the two products are thoroughly compared. Avoid being overly critical. A balanced review is more believable than a lop-sided one. Experience A review of a product where the reviewer used his personal experiences is far more interesting (and powerful) than a general one. How Preselling Strategies Work Preselling, as defined by affiliate marketing experts, is simply the art of conditioning potential customers and making them more likely to buy [your] products or services. All presell techniques has one goal to get your prospects into a particular frame of mind where they will feel not only comfortable about making a purchase but also has the desire to do so. In other words, they are providing free content for newspapers. Also, article marketing these days is integrated with the concept of search engine optimization. Through that, article marketing copies are easier to retrieve and read online. Popular sites containing such outputs are usually the easiest to get access to. Good product reviews should include a personal story, which could focus on why you chose to buy and use it, and why you are glad you did. Show your PERSONAL RESULTS This one is very powerful and bound to increase your conversion rates. As one expert declares: People don t buy products they buy results. Modern forms of Internet-based video advertising, like viral video distribution, long-form video, streaming, embedded and desktop push, are somehow replacing 30-second TV spots. Online video advertisers note that audience s time-spent on watching video ads is the new advertising measurement. Awareness and sales A 2006 study conducted by online ad server DoubleClick found that advertising online using videos is becoming a popular medium of choice in driving consumers awareness and eventually, actual sales.