Afterwards, you send that visitor over to the vendor s store or landing page. Trust Basically, sales strategies are painstakingly built on months (sometimes years) of contact with the prospects. The main purpose in the old days was to establish trust and rapport with your prospects. However, in an online relationship today, that history of prior contact with prospects is not essential anymore in effective preselling. It is quite obvious that these days, more television advertisements are migrating to broadband and online interactive broadcast. This makes the Internet more powerful as an advertising medium. Why would people not patronize the online media when everything they need and want to hear, see and read could be accessed anytime, anywhere in just several clicks of the mouse? It is estimated that almost half of the overall content that readers and online users utilize in the online media is in the form of articles. Do promotional articles for your site. You could write about a certain topic or problem and then advise readers to know more solutions in your Website. This technique is non-conventional but has been proven to be effective in preselling. They may need information on managing their time, not a time management software. They might need information on how to file a divorce, not a divorce attorney. They might need ideas on their next dinner party, not your e-book. Visitor s wants If your visitors are on a site that is about time management, it could be they are interested in managing their time. Fact to consider: Benefits, features, testimonials are all good to have on a sales page. It is always a mortal sin to spread them on a first contact page when you are hardly known yet by your readers. Effective preselling One of the first considerations of effective preselling is NO SELLING. Your page should have no ad words, no expensive advertising campaigns, no SEO tricks. Produce the videos in a way that customers interest could be further aroused. Take time to produce videos with content that provides real value to intended readers. Understand the audience and set clearer goals. Educational videos are almost always effective. Consider readers playback capabilities. Video performance is sometimes dictated by users operating system.