The usual techniques include professional and effective search engine marketing campaigns, active promotions and good lead generation. The most striking and well-proven effective strategy is the use of online videos. Needless to say, online conversion strategies would be made more effective through the use of videos. If you are into online marketing, it is imperative that you fully understand and practice effective preselling. You do not need to be an expert marketer to be able to do so. Contrary to common beliefs, preselling is not a technical skill. It is not something that you should be uncomfortable with. Instead, it could be the key to your online marketing success. Strategic marketing has always been very useful and very effective in beaming the message across the market about a particular product or service. Preselling could be considered as a form of strategic marketing. It could be simply defined as a process of advertising and marketing products and services through using useful and interesting articles. Blogs are popular as a means of gaining decent visitor volume, which is necessary to attract advertisers (leading to ad income). Many Websites are specifically developed, made and posted to directly presell and sell products and services. However, not all online endeavors succeed. There are still many online sites that are not showing progress in terms of earning revenues, either through ads or direct sales. These content materials have to be related to whatever is your site is marketing. Each one of these content packages can pack a wallop to perk up your site and invite more visitors. Requirement One requirement for these stories is that they should be personalized and filled with some emotions. (They cannot sound like scientific reports to lull anybody to sleep. Through that, you are imparting knowledge to readers and at the same time, you are persuading them to get into your line of products, services or networks. As a lensmaster (an article contributor as referred to in Squidoo's own lingo), you have the freedom and authority to write outputs the way you want the pieces to be written, You could be opinionated or be amusing in the treatment of your article's content.