Preselling means that when your customer clicks on your affiliate link, he has his credit card in hand all ready. Preselling is important because this would mean that your customer is ready to purchase even before seeing the affiliate sales page. Setting the stage The majority of preselling is done from the affiliate s own website, but it can be carried out in a lot of ways. You need to establish yourself as an authority in the subject. When you establish that connection with your online readers, you are attaining the power and capability to presell. If you manage to make readers feel and think that you are a reliable friend instead of a greedy entrepreneur who desperately needs money, then you are ready for preselling. The increase in traffic has good prospects in potential revenues coming in. and this is just the tip of all the potential benefits of a presell page. Credibility One big draw in the use of these preselling pages is building trust and credibility with the site s visitors. Presenting honest information (meaning the good and the not-so-good qualities of a product or products) can boost the site s credibility. To ensure Web based videos could be effective, hire the services of a professional video service provider and patent pending system. Videos are known to boost conversion rates by first increasing traffic. However, there is a need to make videos really work; therefore, it is important to employ professional video services, especially if you are new to effective Internet marketing and preselling. If you are aiming to make article marketing part of your business tool, it would be helpful if you would be able to write good article marketing copies that would really facilitate better and more effective business and sales promotions. Article writing is different in other forms of writing in the sense that article marketing copies have definite and immediate purposes that can easily and immediately be gauged through looking at sales and revenues. Online video advertisers note that audience s time-spent on watching video ads is the new advertising measurement. Awareness and sales A 2006 study conducted by online ad server DoubleClick found that advertising online using videos is becoming a popular medium of choice in driving consumers awareness and eventually, actual sales.