Testimonials When you talk about yourself, people tend not to listen or go away. But when people without any vested interest in your success sing your praises, the magic begins. Be an avid collector of testimonials simply because they are so powerful. Sprinkle them all over your site, but never in one grouping. If you are doing internet selling, especially if you are an affiliate, you need to convince people that buying through your website is the way to go. What you need is a set of good content, and the following tested advice. In short, you need to do some preselling. Authority Most people have no problems with authority. Through the years, many companies and marketing firms can attest that this marketing strategy is really working. There are numerous companies that can attest that article marketing is really effective in bringing about higher sales and revenues. That can be the reason why after all these years, the popularity of article marketing among various companies worldwide has never waned. You are preselling your visitors (for higher conversion rates). You are creating content, which are indexed by major search engines (for more exposures over a longer time period). All these would mean that your affiliate promo will keep on making sales for you even long after you have stopped promoting them. From being a relatively small segment of the total ad market in 2005, online video ads have grown tremendously to become one of the top and most important ad segments. Many advertisers, marketers and companies recognize the need to launch their ad campaigns through online video ads. To be more effective in preselling products and services online, you should understand how you could better catch attention and trust of online audience and prospective buyers. A defensive approach would be one where you would put up a page that begs the reader to buy from you, whichever way it is couched in sales jargon and all that. Fact to consider: Benefits, features, testimonials are all good to have on a sales page. It is always a mortal sin to spread them on a first contact page when you are hardly known yet by your readers.
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