The information given is not mere recitation of facts, or cold narrations of stories. The site serves further by explaining why a certain purchase or type of product could be a solution to the visitor s problems. When you think your affiliate site is slowing down or the visitor s list is dwindling, review your preselling techniques and tweak some of them to present a fresh new outlook again. In an instant, readers could be made into actual purchasers. That is the main idea of preselling. Video strategies So how could you make online conversion techniques more effective using videos? There are simple tips that could help make video content more successful. Here are several simple guidelines. Get some from industry experts, well-known personalities and other celebrities (only from those who can give them out for free). Our story page A page on different stories of people will humanize your site and present you (and your people) as real rather than a bag of words. For trust and rapport-building, this technique is tops. By merely having unique visitors read your article, you already are earning a little amount. When people click on ad buttons and transact or actually buy products and services from the page, you could stand to earn more from commissions. Other than that, Squidoo is also widely used as a popular Internet preselling tool. The point is this: it does not pay to oversell your product. If you keep on praising it all the way, the whole article becomes unbelievable. Personal approach Another winner is taking a conversational, personal approach. This will erase the idea of selling to your prospects. You can have the affiliate page do the selling, but be warm yourself. You would condition the minds of online consumers to buy your products and ideas. Your Website should feature information. It should have helpful, relevant, interesting, and credible information. Online consumers are strangers to your online site. It is your job to endear your Website to them. You should succeed to make them think and feel as if your site is the right venue where they could get all the information they need.