As a friend of your online readers, you could provide information, tips, and recommendations that they would find credible, useful, and helpful. Preselling is all about making your online visitors like you. It is all about how you establish yourself as a reliable and worthy expert in the perception of your readers. While it is true that online sites with video features utilize greater Web page space and file sizes, making the venues longer to open and download into screens, many such Websites further gain popularity with faster connection speed. The use of broadband Internet helps accelerate download speeds of video pages. These are good promotional materials that could persuade other online readers to buy products and services through your Website. Strategize through online eyeflow. Several research initiatives have found that online visitors usually scan first the upper left area. Next, readers check out the center page, then the left hand part. It is estimated that almost half of the overall content that readers and online users utilize in the online media is in the form of articles. Do promotional articles for your site. You could write about a certain topic or problem and then advise readers to know more solutions in your Website. This technique is non-conventional but has been proven to be effective in preselling. Doing so will not only gain their attention, you will also gain their trust. The trust comes in when they understand that you know what you are talking about, and that you answer their questions (giving them knowledge). In turn, because of the trust, your later recommendations are highly-regarded and well-taken. You can get your visitors to interact with you in so many ways if you customize your page. Today, some of the best ways of doing it includes video, audio, blogging comments and many other things. Mailing lists Mailing lists are important to include in your preselling, and it should go into your presell page.