Many online marketers attest that such a strategy is almost always effective. This way, your prospective buyers could be more interested and engaged. Borderless videos These online video products have many forms like video presentations, video banner ads, video headers, product demonstrations, video ads, FAQs, Webmercials and virtual spokespersons. This way, other readers will be intrigued and will start checking you out through your Website. You may have direct links from the blog to your site. Participate in social directories. Many online users rely heavily on directories. Face it. The Internet contains millions of different Websites. Thus, many people check out directories when finding for specific information, products and services. You would definitely not like to write an online preselling article in a normal and fashionable business manner if the intended readers are kids. Likewise, business readers would not take seriously reading materials that are intended for kids. That is the importance of knowing the consumers first. By doing so, you are able to know them and in the process determine what attack and style you should adopt to get to them. There might be banners on their website, but this strategy alone will not work as preselling. Pre-selling is conditioning your customers to purchase the product you are promoting. It means setting the stage for selling. The key to this is to initially develop the relationship with the prospect. At first, you have to keep from emphasizing the product so much. Usually, this good art of conditioning is done at your website. Afterwards, you send that visitor over to the vendor s store or landing page. Trust Basically, sales strategies are painstakingly built on months (sometimes years) of contact with the prospects. The main purpose in the old days was to establish trust and rapport with your prospects. If you are talking to single mothers and your site is all about teaching single mothers how to work from home, you can talk about dealing with kids, laundry, lunch with the girls, finding babysitters for the night and many more. Once the single moms can relate to you, they will accept the solution you offer them without much resistance.