In your review you talk about your own personal experience. It comes out having more heart than the general polite review. Personal experience is a very good selling point. People will readily believe your recommendations later. Relate It is a fact that people are more willing to buy from someone they know than from a complete stranger. This does not happen if you send your visitors directly to your affiliate sales page. Customization With your preselling page, you can do different things altogether. You can customize it any which way you want. You cannot do it with an affiliate page simply because you are not directly hosting it. You can get your visitors to interact with you in so many ways if you customize your page. To do so, it would help if you would add videos to your online site. The most popular, lucrative and effective Web pages these days are almost all featuring video clips. This is not surprising as it is just logical that no other strategy could be as powerful as inclusion of videos in conveying interesting visuals, more information and persuasive techniques to Internet users and readers. To sound more effective in sincere when writing any marketing or preselling copy, it would be an effective strategy if you would strategically and skillfully convey a story that your readers could easily relate to. This is not actually a must, but this strategy is highly recommended if you really aim to make your article marketing copy really impressive and effective. The most wonderful thing about online preselling is that the mindsets of consumers are appropriately opened. Thus, they are conditioned to like and eventually buy products and services you talk about. Telling them directly to buy such products is not effective and persuasive anymore. Many studies have found that doing so is like a desperate move to make online sales. Get some from industry experts, well-known personalities and other celebrities (only from those who can give them out for free). Our story page A page on different stories of people will humanize your site and present you (and your people) as real rather than a bag of words. For trust and rapport-building, this technique is tops.