One particularly important part of preselling is how you present your information. In online transaction, information should be delivered in a way that subdues doubt while at the same time putting the prospect s mental state in a ready-to-buy mode. Product info By nature, all the features and specifics of the product are highlighted and elucidated in the vendor s website. When you establish that connection with your online readers, you are attaining the power and capability to presell. If you manage to make readers feel and think that you are a reliable friend instead of a greedy entrepreneur who desperately needs money, then you are ready for preselling. As a friend of your online readers, you could provide information, tips, and recommendations that they would find credible, useful, and helpful. And because of the online medium, the popularity of preselling techniques has risen further. E-commerce is a new marketing concept that is very much characterized by the current times. In these times when almost every business transaction could be transacted and facilitated online, consumers are very much utilizing and taking advantage of the convenience of such business activities. As the affiliate, you are the pre-seller, not the seller. The preseller s job is to give the visitor the needed information which they have craved all along (within their topic of interest). As soon as the ice is broken, so to speak, your visitor is now in a receptive stage. With a changed mentality, their defensive anti-sales pitch guard is now all down. It is very obvious that Web sites with greater number of regular unique visitors are more read and have more chances of generating sales. Make sure that the articles you post are very interesting and helpful to readers. If readers could rely on the information from your site, they would surely keep on coming back for more information. Such sites could also be promoted inexpensively worldwide through email newsletters and links to other Web pages. Likewise, global Internet preselling makes it possible for joint initiatives to easily form. Any online marketer could easily get into a consortium or partnerships with other marketers with similar services and products.