Online marketing and advertising is truly the way to preselling. Nowadays, there are many strategies and technologies for more effective online advertising and marketing. Here are brief descriptions of some of the most popular and effective interactive marketing tools you could use for online preselling. How would you react yourself if all you see around in a site are banners and more banners, sales pitches, lighted blinking ads, and an array of links, etc.? The person was looking for information but suddenly was pressured to buy something. Preselling However, when you presell your visitor, you are cultivating a relationship. To do so, it would help if you would add videos to your online site. The most popular, lucrative and effective Web pages these days are almost all featuring video clips. This is not surprising as it is just logical that no other strategy could be as powerful as inclusion of videos in conveying interesting visuals, more information and persuasive techniques to Internet users and readers. Within the content of articles for preselling should be found details and other data about the product and the company. In most of such articles, contact information and head office addresses are usually included within the text. The inclusion is written in a way that the information is made an essential and helpful part of the article. Content Millions of people everyday goes into the internet looking only for one thing: content. People want to learn something, or they are looking for some help with a problem or some other answers to some questions they have. For someone looking for information and being bombarded with sales pitches all over the site is one very unpleasant experience. Here you can talk about your awards and achievements without sounding like a windbag. Case studies The stories here are special because they are testimonials with a twist problems found and solved. The key to the writing is the explanation of the problem, presentation of the solution that solved the problem and finally, the description of the positive results.