Three to five links will do the job and will keep the reader focused on what you want them to do. If you have too many options for an answer, chances are, you will not get any. Who reads this? Write your content as if you are the person reading it. Then, you can answer the following questions: (1) Did you answer a question people are asking? In most of such articles, contact information and head office addresses are usually included within the text. The inclusion is written in a way that the information is made an essential and helpful part of the article. Preselling has evolved so much that the traditional medium where it used to exclusively dominate has been complemented by an emerging new medium called the Internet. Creating a site which is a big sales pitch will not work or lead to big sales. The reason? Visitors are naturally resistant to sales pitches no matter how enticing the site is. By selling, you are actually turning off your visitors from your site. What is needed is to let their guards down first so that they will be susceptible to your sales pitch. People are already jaded with sites that have the same old information, E-zines that republish articles, websites that redo what's already been done. What catches attention (loyalty and profits) are those sites that have their own voices, with fresh ideas, and original. People look for information. Again, anyone can do it. Conversion also covers success when a site persuades readers to download recommended information and fill out forms. Such results are the desired and targeted outcome of any online preselling strategy. Needless to say, conversion is an important factor of any customer acquisition system, which is effective in making Websites find, acquire and engage potential clients and customers. People always log on to the Internet for many purposes. People search information and entertainment through it. That is why almost all businesses are ramping up their presence in the online media. If you have an online business or if you are aiming to presell products and services through your own Website, it would be advisable to make the site as organized and as informative as possible.