Your Website should feature information. It should have helpful, relevant, interesting, and credible information. Online consumers are strangers to your online site. It is your job to endear your Website to them. You should succeed to make them think and feel as if your site is the right venue where they could get all the information they need. Here are some of the really better ones. Information give-away The first secret is to give away useful free information to the public. In exchange for this freebie, make your visitors give their email addresses. This is very important in the sense that this should be the primary objective of your site getting contact data. Show SUPPORTING DATA These would include bestseller lists, top 10 things, reviews, as-seen-on-TV, etc. Any kind of widely accepted support will increase your conversion rate. Offer INCENTIVES If your affiliate programs have incentives, do not hesitate in passing them on to your readers. (Some merchants do not allow this. This way, other readers will be intrigued and will start checking you out through your Website. You may have direct links from the blog to your site. Participate in social directories. Many online users rely heavily on directories. Face it. The Internet contains millions of different Websites. Thus, many people check out directories when finding for specific information, products and services. Rich media Rich media describes a wide range of modern and digital interactive media. It could be easily downloaded as it could be embedded directly into a Web page. Rich media content could be opened, accessed and saved through multimedia players like Microsoft Media Player, Apple Inc s QuickTime and Real Networks RealPlayer. Preselling Equals More Sales One of the more important components of making affiliate marketing work is the affiliate network. This network is where affiliates find advertiser products to promote and earn a commission with each sale. The problem is that most of these sites focus on the sale and ignore preselling.