Bring your Website to life with video. Interesting, colorful and attention-catching videos could help capture interest of online readers. Your site could be able to show the readers what you intend to show them. Including videos into your site could definitely help develop and build a very strong emotional and behavioral connection with readers, consumers and potential business clients. Also, rather than giving links in forums, emails and chat rooms (which is dangerously close to spamming), it is better to sign posts with links to the preselling page instead. Easy does it Creating preselling pages for particular products and services on a site or a blog is not that difficult. Simply create a page or maybe a blog article that includes a pitch. It happens sometimes that visitors come over to the sales page and buys what they want. Most of the time, the opposite is true. This is where preselling is needed at the preselling page and not on the sales page (or site). Content On top of the list on having an excellent web site is top-notch content. The reasoning was that there was no better place to presell their site than on their site itself. Unfortunately, very few small business sites were successful. Preselling has its own art and science. Also, it was discovered that separate preselling sites are better off alone than incorporating them in the actual selling sites. Policemen, doctors, firemen, teachers, and judges are some of the people in authority who can get others to follow them based on their authority status. To make people do what you want of them, be sure to come off as an authority figure on the subject you are discussing. This is the subtle way of assuming authority. The online media is quickly outpacing the performance and usefulness of other media, like newspapers, radio and television. This is not surprising as readers and audiences take advantage of the Internet s affordability, fast speed, convenience, timeliness, reliability and effectiveness in integrating the basic features of all other media forms.