Preselling through Article Marketing Article marketing is a strategic sales and business tool because it is generally about preselling products and services to the market. Thus, for many years now, marketing people have been using such articles to further promote and advertise products and services that need to be introduced and promoted to prospective consumers and clients. With a changed mentality, their defensive anti-sales pitch guard is now all down. They are now ready and receptive for the advertiser s sales page. Product focus There are two important factors to remember to effectively pre-sell to your visitors. The first is to carefully craft your site to the theme of your advertiser s product or services. But you can put in the reason why the action of clicking that link is good for the visitor. As a matter of fact, it is a good policy (for credibility and emphasis) that you supply the reasons for all the needed actions in the site. These tested ideas on preselling had worked many times over in many variations in the past. Videos and conversion rates Technically, a conversion rate of 0.5% and lower is very common among current online sites. If you want to make your own Website very effective in converting readers, you need to target a 2% conversion rate. However, with effective and really working conversion strategies, which should be integrated with an Internet marketing plan, the rate could be boosted to as high as 5%. You can tweak your site with meaty content packages like information, human-interest stories, testimonials from customers and experts, case studies and many others. These content materials have to be related to whatever is your site is marketing. Each one of these content packages can pack a wallop to perk up your site and invite more visitors. These days, any marketer based in the United States, for example, could come up with marketing Websites that could be accessed anywhere in the world. Likewise, international marketers could freely and easily reach US-based consumers. Global Internet preselling is an inexpensive reality especially because of the World Wide Web, the primary venue for online businesses.