Effective Preselling through Increasing Website Conversion If your Website is primarily aimed at preselling products and services, you should aim to get a higher conversion rate. Internet marketers should know first and foremost the principles and strategies in attaining good conversion. Conversion rate is the ratio of actual sales against the overall number of Website visitors within a specific period. Many Websites finally decide to post full-motion videos due to obvious and reasonable benefits. First, videos featured in sites could help create a strong desire for products and services, which would naturally stand out. Second, videos create desire among online readers. Consumers and potential clients of businesses and sites are more likely to be drawn more by Websites with interesting video features. Share your personal results in your product review, or make it into a case study. A case study is another of those great moves to build readership and momentum. It also allows your readers to see results. LEVERAGE other PEOPLE S RESULTS. If you have not used the product personally, use other people s results and leverage them to your point. In your site, the more you make your readers identify with you and relate to you, the more comfortable they will feel buying from you. If you are talking to single mothers and your site is all about teaching single mothers how to work from home, you can talk about dealing with kids, laundry, lunch with the girls, finding babysitters for the night and many more. Because of that, online preselling and marketing has further become popular. Nowadays, it is estimated that preselling and marketing articles are making up for the bulk of the overall online articles worldwide. Preselling and online marketing these days are integrated with the concept of search engine optimization. Customization With your preselling page, you can do different things altogether. You can customize it any which way you want. You cannot do it with an affiliate page simply because you are not directly hosting it. You can get your visitors to interact with you in so many ways if you customize your page.