These are the things that happen before your visitors are even aware they are going to buy something. Open-to-buy mindset The open-to-buy mindset is when a person is willing to consider something from you. This need not be a product or a service, but simply something. This is the time when their guards are down, the time when they have started to trust you because of your obvious expertise. However, with effective and really working conversion strategies, which should be integrated with an Internet marketing plan, the rate could be boosted to as high as 5%. Different strategies could be used to bolster online conversion. The usual techniques include professional and effective search engine marketing campaigns, active promotions and good lead generation. Preselling Your Affiliate Website You had decided to go into affiliate marketing and you set up your site. It is well-designed, rich in content, and is a magnet for search engine traffic. Yet, your site is lagging compared with the others, not making much money and there is not much traffic either. An expert finally told you the cause you need preselling. Usually, an article marketing copy is generated, produced and disseminated by the company or business. The press release or communication division of such firms would get in touch with newspapers and magazines, where the articles would be posted and published. When companies disseminate articles like that, they do it for free. To be more effective in preselling products and services online, you should understand how you could better catch attention and trust of online audience and prospective buyers. Many Websites are now into preselling. Thus, to outpace and overcome them, you need to make your own online site more effective in catching online visitors attention. In exchange for this freebie, make your visitors give their email addresses. This is very important in the sense that this should be the primary objective of your site getting contact data. With this, you will now be able to send your marketing message to them again and again at no cost. Offer visitors interesting special reports or email courses that will position you as the expert.