Thus, you need to aim to increase your Website conversion rate if you want to actually enhance sales and generate more leads than ever before. Adopt several strategies to boost Website conversion. Take note that there is actually no need to invest in costly and fancy tools and equipment. These simple and manual techniques most of the time work wonders. You could produce preselling and advertising content and incorporate it into rich media format. Many online marketers attest that such a strategy is almost always effective. This way, your prospective buyers could be more interested and engaged. Borderless videos These online video products have many forms like video presentations, video banner ads, video headers, product demonstrations, video ads, FAQs, Webmercials and virtual spokespersons. You should start by first doing your homework through conducting a research to find out the preferences and dislikes of specific consumer population within every target country. Of course, global Internet preselling initiatives should address issues and concerns regarding different languages, regulations, and cultures. Then, the Squidoo would be activated and find exact and related topics from its own portfolio of online articles and output contributions. Squidoo as a preselling tool Squidoo could stand by itself as a revenue generating effort. Through posting contributions to the Web site, you would be entitled to 50% of revenues that could be produced when people get to view and read your output. You can take advantage of the available and existing social directories. Most of them are offered for free, do not worry. Contribute to article directories. Preselling could be all about writing effectively. When you submit articles for directories, you are given chances to promote and advertise your site. Thus, including and featuring lively and appropriate videos into your Website could really bolster the effectiveness and popularity of your site. You could more effectively convey ideas and persuade prospective clients to buy or subscribe to your products or services. Indeed, adding videos to your site could be a worthwhile and practical strategy to boost volume and help your site achieve its purpose (which could be to presell).