Even if you have posted affiliate links in the most targeted places, you still have a hard time getting clicks and possible sales. What most site owners forgot is simple: preselling. Preselling has many great things going for it. For one, aside from dramatically increasing your conversion rate, it adds content and community on your site or blog. Stranger When visitors arrive at your site, it is like a complete stranger to them. Preselling is how you make your visitors like you and not be a stranger. Preselling is establishing yourself as an expert in the eyes of your visitors. Preselling is why they think you are their friend, not a salesperson. As much as possible, make the most significant messages the banners or headliners. Online users usually scroll down for content, but information found on top of pages is usually retained more in their memory. If you are preselling a product, make the offer direct but in a creative way. Put the best offers that customers will surely not be able to easily refuse. Sometimes, acquiring a product makes them hesitant because they still have to find some way to get value out of it. The reason is that most products are not ends in themselves, but rather they (or most of them) were developed as a means to acquire specific benefits. Giving them the blueprint outright makes your visitors go for the product because they would want to put to use whatever it is they learned. Leverage Online Preselling Using Video Advertising experts estimate that about three in every four young adults and six out of 10 adults in the United States are regularly watching and downloading online videos. The implication is that online videos have really reached the mainstream audience. Thus, marketers and advertisers logically migrate to the Internet for effective preselling and advertising campaigns. ) Taken together with the other affiliate marketing laws , this is the most important. Defensive mode When a person opens your site and all he sees inside are hard-sell approaches, that person will get out of your site in less than thirty seconds. How would you react yourself if all you see around in a site are banners and more banners, sales pitches, lighted blinking ads, and an array of links, etc.